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We’re bringing feel good to tennis as the coverage sponsor of Roland Garros on ITV

Written By Andrew Brady

We’re once again bringing sports fans into the heart of our marketing, as the official sponsor of this year’s iconic Grand Slam Roland Garros coverage on ITV. 

Our sponsorship embeds our ‘feel good’ message among the millions viewers expected to watch this year’s tournament after what has been a tough year for fans of all sports when it returns to UK screens on ITV this May. This year, we’re bringing tennis fans closer to those thrilling moments.

The activity will see us sponsor the tournament’s live coverage from 30th May to 13th June, as well as each episode of Roland Garros Second Serve, which is available to watch online on ITV Hub during the tournament.

This exciting move follows our recent success as the official broadcast sponsor of The Emirates FA Cup on BT Sport, and coincides with our sponsorships of the European and PGA/WGC Golf Tours on Sky Sports. Also launching soon is our sponsorship of the 2-5pm Sky Sports News across the UK. 

Tracy Woods, our Chief Marketing Officer said: “As the second major championship of the year, Roland Garros is one of the most important dates in the tennis calendar. 

“As the only Grand Slam to be played on clay, its bright orange courts are world-famous, while the notoriously challenging surface is responsible for some of the most exciting and tense moments in tennis history. 

“We’re excited to be making our first foray into the world of tennis by sponsoring ITV’s broadcast coverage of Roland Garros.

“And we’re delighted to have such a brilliant opportunity to bring our feel good messaging to a sport-loving audience.” 

Bhavit Chandrani, ITV Director Digital & Creative Partnerships, said: "The power of live sport to bring people together is more important now than ever, so I'm thrilled to welcome heycar as our broadcast sponsors of this year's Roland Garros coverage and bring their 'feel good' message to viewers."

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