Audi Q8 Sportback e-tron Review 2024
Written by Ivan Aistrop
Quick overview
Pros
- Comfortable and quiet to drive
- Posh cabin
- Hardly any less practical than the regular Q8 e-tron
Cons
- Extremely expensive to buy new
- Infotainment is a little fiddly
- Warranty could be more comprehensive
Overall verdict on the Audi Q8 Sportback e-tron
"It may be a car with an identity crisis, but that doesn’t prevent the Audi Q8 Sportback e-tron from being a real contender in the large luxury electric SUV market. Comfortable, quiet and effortlessly classy, this is a car that does everything it needs to, and more."
It feels like Audi is on a mission to bamboozle the world with its e-tron badge, because precisely what it signifies has changed quite a bit over the years. When it first appeared on the Audi A3 hatchback range in 2014, it indicated the plug-in hybrid variant of the vehicle, and the tag was subsequently applied to PHEV variants of other Audi models, too.
Then, in 2019 when Audi released its first all-electric model, the e-tron moniker was taken as the name for its new, high-end electric SUV, and the car thus became the Audi e-tron.
Fast-forward to 2023, though, and more electric Audis had emerged, all featuring the e-tron trademark as part of their name: there’s the Q4 e-tron that sits below the original model in the range, and the e-tron GT coupe that sits above. So, in an effort to avoid confusion (great job, Audi) and signify where the original car lies in the Audi range in terms of size, prestige and price, the name was changed to be the Q8 e-tron.
The Audi Q8 Sportback e-tron that we're reviewing here is essentially a coupe-SUV version of that. The big changes are a sloping roofline, an ever-so-slight hike in range, and a small drop in boot space. Other than that, the Q8 Sportback e-tron is pretty much the same as the regular car.
And that’s no bad thing, because it was a fairly pleasant thing to start with. As you’d expect from any Audi, especially an expensive, high-end one, the interior quality is exemplary, with plush materials and a sky-high standard of fit and finish. The vast amount of luxury equipment on board further justifies the car’s credentials as a luxury offering, as does the vast amount of cabin space in which all occupants can stretch out in comfort. There’s a pretty big boot, too.
Appropriately for a large luxury SUV, the driving experience is one that concentrates on comfort and refinement rather than driving thrills, and it’s all the better for it, although the powerful electric motors mean there’s still lots of pace on offer. The Audi Q8 Sportback e-tron is a very relaxing way of getting around.
As you’d expect from a large electric car that sits towards the top of Audi’s model range, it doesn’t come cheap. Far from it, in fact. But, as we’ll discover, there are bargains to be had on the used car market, so make sure to check out our Audi Q8 e-trons for sale.
Is the Audi Q8 Sportback e-tron right for you?
If you’re looking for a large, prestige electric SUV that majors on providing a comfortable, quiet and relaxed driving experience, then it most certainly is. The Audi Q8 Sportback e-tron plays that role extremely well, and with a roomy, plushly trimmed cabin that’s packed with luxury kit and doesn't really compromise on practicality compared to the regular Q8 e-tron. If you’re looking for driving fun, there are rivals from BMW and Jaguar that will suit you better, but for a relaxed life, the Audi is hard to beat.
What’s the best Audi Q8 Sportback e-tron model/engine to choose?
If you don’t do big mileages regularly, then you’ll probably be better off with the entry-level Audi Q8 Sportback 50 e-tron. It’ll cost you around ten grand less than the more powerful 55 version, yet it’s hardly any slower on paper and the official range is still reasonable at up to 290 miles. On the trim front, you’ll want the Sport trim. Despite being the entry-level version, it comes with lots of kit, and upgrading to S line or Black Edition trims adds quite a bit to the cost, but only aesthetic enhancements to the equipment list. The Vorsprung is properly tooled-up, but it’s mega-money.
What other cars are similar to the Audi Q8 Sportback e-tron?
Large, expensive electric SUVs from premium manufacturers aren’t exactly in short supply right now, so the Q8 Sportback e-tron has no shortage of rivals. From BMW, you have competition in the form of the bigger BMW iX and the smaller BMW iX3, while from Mercedes-Benz, you have rivals such as the EQC and the EQE SUV. Tesla shouldn’t be forgotten, either, although size-wise, the Audi sits midway between the Model Y and the Model X. The Volvo EX90 will likely also have a say in where your money goes, while deciding between the Audi Q8 Sportback e-tron and the regular Audi Q8 e-tron will probably depend on which you most like the look of.
Comfort and design: Audi Q8 Sportback e-tron interior
"The Audi Q8 Sportback e-tron has a large, roomy cabin and a big boot, making it a practical family car, and with super-impressive interior quality and stacks of toys and gadgets, it also makes a very plausible luxury car."
Getting comfy at the wheel of the Q8 Sportback e-tron should be no trouble whatsoever. All versions get powered seating adjustment, complete with four-way lumbar adjustment, while the driver’s seat also has a memory function. There’s plenty of manual movement in the steering column, too, although if you go for the top-of-the-range Vorsprung model, even this moves electrically.
Most of the dashboard controls are incorporated into the touchscreen system, so we’ll talk about those in the Infotainment section in just a moment.
Visibility is pretty good at both ends of the car thanks to big windows and relatively slim pillars, while all versions get 360-degree parking sensors and a reversing camera if you need more help with manoeuvres. That’s unless you go for the Vorsprung, which has 360-degree cameras and a self-parking system. It also gets virtual door mirrors, which replace physical items with a pair of rear-facing cameras that project their image onto a screen set into the door trims. The system doesn’t really work awfully well, because the screen is set significantly lower than where your eyes naturally fall.
Quality and finish
Audi is famed for the poshness of its interiors, and although it’s fair to say that, in some models, the firm’s legendary quality has dwindled a bit in recent years, the Q8 Sportback e-tron isn’t among them. The big Audi feels every inch the luxury SUV, with plush feeling surfaces and tastefully selected trim pieces everywhere you look. All versions come with leather upholstery as standard, which adds a certain amount of gravitas on its own, and if you go for S line trim or above, you get upgraded Valcona leather, plus additional leather trimmings on the dashboard, door armrest and centre console. Chuck in the high-tech atmosphere you get from all the digital screens dotted about the place, and this is one very sophisticated-feeling place to sit.
Infotainment: Touchscreen, USB, nav and stereo in the Audi Q8 Sportback e-tron
All versions of the Audi Q8 Sportback e-tron get the same basic infotainment system. This comprises a 12.3-inch digital display behind the steering wheel - Audi calls it the Virtual Cockpit - that replaces conventional instruments in delivering all the important driving information (which it does very well, by the way), combined with a 10.1-inch touchscreen in the middle of the dashboard, and a smaller 8.6 inch screen below it. The top one takes care of most of the main functions, while most of the time, the lower one displays the car’s ventilation controls, although it does chip in with other functions from time to time (for instance, when you need to type in a nav destination, this is where the keyboard appears).
The screens look very glossy and high tech, the graphics look very sharp, and on most models, your fingertips get haptic feedback through the screen to confirm that the system has registered your input. However, operating various functions through a touchscreen is still more fiddly and distracting than it would be with conventional buttons and dials, and finding your way through the various menus and functions can be a little bewildering.
There’s no doubting the amount of functionality you get, though, with the system supporting connected navigation, DAB radio, two Bluetooth connections, wireless phone charging, Apple CarPlay and Android Auto and voice control, while on top of that, Amazon Alexa is also built-in. You also get two USB ports up front, while if you go for the top-of-the-range Vorsprung model, you get two more in the rear, along with a head-up display and an upgraded Bang & Olufsen sound system.
Space and practicality: Audi Q8 Sportback e-tron boot space
The Audi Q8 Sportback e-tron's sloping roofline does hinder interior space slightly compared with the regular Q8 e-tron - but, perhaps, not by quite as much as you'd think.
It has an official boot capacity of 528 litres, which is just 41 litres less than the standard car. The Q8 Sportback e-tron still has a bigger boot than both the BMW iX and Genesis Electrified GV70, so it doesn't strike us as too much of a compromise. It's also a useful shape.
There’s is a small lip to negotiate when loading heavy items, but it doesn’t get in the way too much, and there’s a decent amount of underfloor storage, as well as another storage compartment under the bonnet that’s ideal for keeping your charging cables in.
When you need to maximise your cargo space, the rear seats fold down in a versatile 40-20-40 split. There’s no step in the extended load area, either, although there is a small slope because the folded backrests lie at a slight angle.
When the rear seats are being used for passengers rather than payload, those passengers will enjoy a vast amount of headroom and legroom, and even tall folk will have room to stretch out. The middle seat of the rear bench is a bit harder than those either side, but there’s enough width in the cabin to accommodate three sets of shoulders side-by-side and the low, flat hump in the floor in front of it doesn’t rob you of much foot space.
The Audi Q8 Sportback e-tron measures 2189mm wide (1937mm excluding door mirror), 1633mm tall and 4915mm long.
Handling and ride quality: What is the Audi Q8 Sportback e-tron like to drive?
"Just like the regular Q8 e-tron, the Audi Q8 Sportback e-tron is one of the most relaxing cars in its class to drive. The standard air suspension delivers impressively cosseting ride comfort, while mechanical refinement is top-drawer. It’s not the most exciting car of its type, but for zen-like tranquility, it’s hard to beat."
Driving the Audi Q8 Sportback e-tron is an extremely chilled-out experience. Stick the car in its Comfort mode, and the adaptive air suspension softens off to its cushiest setting, and it wafts you along with barely any interference from the surface beneath you. Lumps and bumps are smoothed over more effectively than they are in most rivals. Sport-trimmed cars, with their smaller 20-inch wheels, are the comfiest of the lot, but the other versions are still impressively settled.
Arrive at a bend, meanwhile, and the suspension does a reasonably good job of containing body lean, while there’s lots of grip and traction from the standard four-wheel drive, plus accurate steering. That all equates to impressively tidy cornering for such a big and heavy car. Granted, a Jaguar I-Pace and BMW iX3 turn more eagerly, but these cars can’t match the Q8 for comfort, so the Audi is certainly the more relaxed choice. You can select the car’s Dynamic mode to firm up the suspension for better body control in bends, but ultimately, doing so has a more negative effect on the ride comfort than it has a positive effect on the handling ability.
What motors and batteries are available in the Audi Q8 Sportback e-tron?
The Audi Q8 Sportback e-tron - provided you ignore the high-performance SQ8 version, which we are in this review, as that car gets its own review - comes with two powertrain options, both with four-wheel drive. The first of them is the 50 e-tron quattro, which has a combined power output of 340PS, making it capable of a 0-62mph sprint time of just 6.0 seconds (the same as the regular Audi Q8 50 e-tron). The motors in the 50 are fed by a lithium-ion battery with a capacity of 95kWh (89kWh usable).
The other version on offer, the 55 e-tron quattro, is fed by a higher capacity 114kWh battery (106kWh usable) and has a higher power output of 408PS. This version can trim the 0-62mph sprint time down to 5.6 seconds, while both versions have a limited top speed of 124mph.
We tried the 55, and while it certainly isn’t short of go - either away from the mark or on the move - it doesn’t pick up speed with the same kind of ballistic lunacy that rivals like the BMW iX do. Instead, it unfurls its (still very brisk) acceleration in a rather more measured, more sensible way, which is no bad thing as it’s actually far more in-keeping with the car’s sophisticated, laid-back nature.
There is one thing that you might find slightly odd - and in some cases, annoying - about the Q8 Sportback e-tron’s powertrain, though, and that’s that while most electric cars and automatic cars have a ‘creep function’ - that is to say that they start moving forward slowly as soon as your foot comes off the brake - the Q8 doesn’t, so you won’t start moving until you depress the accelerator. That might not sound like a huge issue, but it can make ultra-precise parking manoeuvres feel a bit more stressful that they need to, and the car can occasionally roll backwards on a slope, which you don’t expect in a single-gear car like this.
Maximum electric range in the Audi Q8 Sportback e-tron
The range you get out of your Audi Q8 Sportback e-tron will depend on which version you buy, according to the official figures. Go for the lower-powered 50 model, and its smaller 95kWh battery will take you between 266 miles and 290 miles, depending on trim level. The higher figure applies to Sport trim while the lower figure applies to top-end Vorsrpung trim, and the differences are due to the Vorsprung’s bigger wheels and extra weight.
The 55’s bigger 114kWh battery, meanwhile, means that the more powerful version can return a range of 313 miles in Vorsprung trim, or a maximum of 342 miles in Sport trim. These figures are all slightly higher than the regular Audi Q8 e-tron - that's because the Q8 Sportback e-tron is slightly more aerodynamic.
With all these figures, though, they should very much be looked on as an absolute best-case-scenario that could only ever be matched when temperature-, road-, and traffic conditions are 100% perfect, which in the real world, they barely ever will be. In everyday life, we’d bank on getting a good 50 miles less than the best-case figure suggests even in good conditions, and considerably less when it’s cold. And in the UK, it’s always cold.
Refinement and noise levels
To be honest, this is about as quiet as cars get. You do hear a faint whine from the electric motors as you accelerate in town, so the powertrain isn’t completely silent, but it’s a good deal quieter than if the car was packing a regular petrol or diesel motor. But even better, the hushed drivetrain is also complemented by excellent suppression of wind noise and road noise, and that applies at any speed. So, whether you’re plodding through town or pelting along the motorway, the Audi Q8 Sportback e-tron is effortlessly quiet and serene.
Safety equipment: How safe is the Audi Q8 Sportback e-tron?
The level of safety kit you get in your Audi Q8 Sportback e-tron depends on which version you buy, but they all get a fair amount. Go for a car in Sport, S line or Black Edition trim, and you’ll get driver aids including lane departure warning, automatic emergency braking, traffic sign recognition, 360-degree parking sensors and a reversing camera. If that little lot isn’t enough to prevent you from having a prang, you have six airbags, three Isofix child seat mounting points and an eCall emergency alert system to help keep you from harm.
However, go for the range-topping Vorsprung version, and you get a whole bunch of extra safety measures. These include adaptive cruise control, adaptive cruise assist with active lane assist, turn assist, swerve assist, front- and rear cross traffic alert, a lane change assistant, 360-degree cameras and a self-parking system.
Regardless of spec, the Q8 Sportback e-tron has achieved the full five-star rating in Euro NCAP crash tests, although it was tested back in 2019, when the car was simply called the Audi e-tron Sportback.
Charging times: How much does it cost to charge the Audi Q8 Sportback e-tron?
"Humongous batteries mean that charging the Audi Q8 Sportback e-tron at home won’t be the work of a moment, but with very decent public rapid charging speeds supported, you can expect at 10-80% charge in around half an hour, provided you can find a powerful enough charger."
As standard, the Audi Q8 e-tron supports AC charging of up to 11kW, so it’s that speed that Audi provides charging-time stats for. Go for the lower-powered 50 model, and a 0-100% charge of the 95kWh battery will take around nine and a half hours. With the 55 model, a full juice-up of the 114kWh power pack will take more like eleven and a half hours.
That’s not the full story, though, because most owners will do their AC charging at home, and very few homes in the UK have the three-phase electrics necessary to support charging at 11kW, meaning the maximum charging speeds possible at most homes will be 7.4kW. Expect that decreased charging speed to increase charging time to around 12 hours and 14 hours, respectively.
For when you need a faster top-up, the 50 supports DC rapid charging at a maximum rate of 150kW, while in the 55, that’s raised to 170kW. If you can find a sufficiently powerful public charger, a 10-80% top-up should be possible in around 30 minutes.
The cost of public DC rapid charging varies wildly, but assuming a UK average price of 74p/kWh, that 10-80% top-up we talked about would cost somewhere in the region of £45 for the 50 model and £55 for the 55 model. A full charge at home at the national average of 27p/kWh would cost more like £25 on the 50 and £30 on the 55, and on the cheapest overnight tariffs, that would drop to around £15 to £20.
How reliable is a Audi Q8 Sportback e-tron?
Audi’s performance in the latest HonestJohn.co.uk Satisfaction Index might make for grim reading, because the brand emerged as the ninth worst carmaker for reliability in the study of 29 manufacturers. However, most of the problems seemed to centre around older, higher-mileage versions of the A4 and A6, and while the Q8 Sportback e-tron wasn’t namechecked specifically, newer models like the Q2 and Q3 performed much better. Fingers crossed for the Q8 Sportback e-tron, then.
Theoretically, electric cars should be more reliable than combustion-engined ones because there are far fewer moving parts to go wrong. That’ll also be why the e-tron has super-long servicing intervals of 19,000 miles or two years, whichever comes first. The three-year, 60,000-mile warranty is the bare minimum a new car buyer should expect these days, but at least the drivetrain battery is covered for eight years or 100,000 miles.
Insurance groups and costs
Insurance costs for the Audi Q8 Sportback e-tron will not be cheap, but then again, you wouldn’t expect them to be. All cars sit in a particular classification group for insurance, with group 1 cars being the cheapest to insure and group 50 cars being the most expensive.
If you buy a lower-powered 50 model in Sport trim, your car will sit in group 48, while if you buy a 50 model in S line trim or a 55 model in Sport trim, your car will sit in group 49. Buy any other Q8 Sportback e-tron, and your car will sit in group 50.
VED car tax: What is the annual road tax on an Audi Q8 Sportback e-tron?
If you’re wealthy enough to buy or lease an Audi Q8 Sportback e-tron, then the price of annual VED road tax is unlikely to be a deal-breaker in your purchasing decision. That said, however, you might nevertheless enjoy the metaphorical two-fingered-salute you’ll give to the exchequer through the fact that the Q8 e-tron’s status as an electric car means that it’s currently exempt from road tax. Take that, Chancellor.
How much should you be paying for a used Audi Q8 Sportback e-tron?
"The Audi Q8 Sportback e-tron is hugely expensive as a new car, but look for a used one and there are some really good savings to be made. Settle for an older version - from when it was called the e-tron Sportback rather than the Q8 Sportback e-tron - and the savings are positively huge."
If you’re considering a brand new Audi Q8 Sportback e-tron, then you’ll be paying handsomely for one. Shop for the lower-powered 50 model, and you’ll find prices ranging from around £70,000 for the Sport up to £90,000 for the Vorsprung, while prices for the 55 model range from around £80,000 to £100,000.
Browse our listings, though, and there are some very decent savings to be made. At the time of writing, there were a decent number of year-old examples with around 10,000 miles on the clock, and these were going for between £10,000 to £15,000 less than brand new cars.
What’s more, if you can live with an older example, from back in the day when it was called the Audi e-tron Sportback rather than the Q8 Sportback e-tron, then there are much bigger savings to be made. Our listings carry a whole bunch of low-spec models with around three years and 30,000 miles behind them, and many of these sit well below the £25,000 mark.
Trim levels and standard equipment
The Audi Q8 Sportback e-tron range consists of four trim levels, starting with the most basic Sport, but even this one comes with a generous amount of luxury kit. On top of all the infotainment and safety stuff we’ve already talked about, the entry-level car comes with 20-inch alloy wheels, LED lighting all round, a powered tailgate, heated and power folding door mirrors, keyless entry and go, powered front seats with memory for the driver, heated front seats, leather upholstery, dual-zone climate control, LED interior lighting, a leather steering wheel with brake recuperation paddles,and passive cruise control.
Next up is S line, which adds mainly aesthetic upgrades such as 21-inch wheels, rear privacy glass, and different designs for the front and rear bumpers and rear diffuser, but it does also add the adaptive sports air suspension, front sports seats in Valcona leather, haptic feedback on the infotainment screen, and extra leather elements in the interior. Then comes the Black Edition, which adds exclusively aesthetic changes including gloss black finishes for the window surrounds, grille and bumper accents and roof rails
Vorsprung models sit at the top of the range, and these are far more tooled-up. You get 22-inch wheels, cleverer headlights that can bend their high beams around oncoming traffic, an illuminated grille, virtual door mirrors, a panoramic roof, power door closure, upgraded front seats, heated rear seats, heated steering wheel, four-zone climate control, and powered steering column adjustment, and again, that’s on top of the extra infotainment and safety gear we mentioned earlier.
Ask the heycar experts: common questions
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